The Communications Measurement Virtual Conference
11 a.m.-3:30 p.m. ET
- Measure what matters
- Cut through the data
- Mature your AI strategy
- Unite internal and external
- Let AI do more
- Build KPIs tied to behavior change
- Real-time crisis measurement
Don’t be left behind. Learn the skill of data storytelling.
AI has flooded the field with new tools, data sources and sent C-suite expectations sky-high, forcing you to rethink how you track, report and measure your impact. But when you can’t show how your work aligns with business value, budgets and careers can stall.
More data isn’t the answer: clear storytelling around measurement is.
Join this half-day virtual event on Tuesday, September 15, where you’ll learn a start-to-finish data storytelling framework that cuts through the noise. You’ll learn about how AI has transformed what's measurable, how to cut through data overload to find the signals that actually matter and ensure your KPIs roll up to business objectives your leaders care about.
Whether your role focuses on external, internal or ‘mixternal’ communications, you’ll walk away with integrated practical frameworks, new tools and a roadmap that proves your value. Plus: You'll receive a Ragan Certificate of Completion and 12 months of on-demand access to this conference.
Top reasons to attend:
- You’ll learn from and interact with experts in AI, measurement and communications.
- You'll get essential takeaways you can implement right away.
- You'll get to connect with fellow communicators and share knowledge.
- You'll be able to watch from anywhere.
- You'll receive all presentation slides and toolkit materials.
- You'll earn a Ragan Certificate of Learning.
- You'll get access to the on-demand recording for 12 months.
Speakers
INTERESTED IN SPEAKING?
Please reach out to Senior Director of Event Programming
Alyssa Smith.
Top things you’ll learn at this conference:
- Cut Through Data Overload: Practical approaches to auditing your current measurement stack, identifying which sources are informing decisions and establishing clear criteria for the data your team will prioritize.
- Use AI to Mature Your Analytics: Explore the tools moving teams from descriptive reporting to forward-looking insight, including practical ways to analyze qualitative data at scale.
- Learn the Skill of Data Storytelling: How to package your numbers into a tight, one-slide narrative that grabs executive attention.
- Prove Business Impact: Strategies for connecting communications activity to the outcomes leadership tracks and building a measurement approach that can help advance budget conversations.
- Build KPIs Tied to Behavior Change: Learn to work backward from business objectives to identify the behavior changes communications can influence.
- Unite Internal and External Measurement: Discover how to align both sides of the house around shared data points to present one cohesive measurement story.
- Master Real-Time Crisis Monitoring: Learn to monitor sentiment velocity, narrative spread and share of voice shifts in the first 24 hours of a crisis.
| VIP | Regular Rates | |
|---|---|---|
| Virtual Conference Registration | $1,399 | $1,699 |
| Nonprofit/Gov/Edu Event Registration | $1,249 | $1,599 |
| Virtual Conference Ragan Insider Member | $1,299 | $1,549 |
Bring your team! Discounted group pricing for 3 or more is available. Contact customer service for more information.
All attendees will receive the recording of the event.
Download this letter to convince your boss you should attend The Communications Measurement Virtual Conference.
Group Discounts
Would you and your team like to attend? Group rates are available for 3 or more - contact customer service for details.
RAGAN COUNCIL MEMBER DISCOUNTS
Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
RAGAN INSIDER DISCOUNTS
Insiders save on all Ragan events. Not a Ragan Insider? You can become one during registration for this event!
Phone registrations: Please contact our customer service team at 800-878-5331 or [email protected].
Register to secure your spot today! Don’t miss this opportunity to:
- Access exclusive content and resources.
- Connect with your peers.
- Get the ideas & tools to stay ahead in today’s rapidly changing world.
Register today. Once registered, you’ll be able to join the private LinkedIn group right away.
- Checklist: The AI Writing Prompt Flowchart
- The Clear and Concise Technical Writing Guide
- Strunk & White’s Timeless Secrets for Rocket-Powered Writing
- Why and How to Create an In-House Style Guide
- Bias-Free Writing: What’s Preferred and What’s Problematic
- The Art of Storytelling (A Practical Guide)
Sponsors & Partners
Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities.
Who Should Attend?
This virtual conference experience is ideal for business leaders and professionals involved in:
- Communications Measurement & Analytics
- Internal Communications
- Corporate Communications
- Employee Communications
- Public Relations
- Media Relations
- Reputation Management
- Executive Communications
- External Communications
- Corporate Affairs
- Brand Communications
- Social Media Strategy & Analytics
- Content Strategy & Performance Measurement
- Employee Engagement & Culture
- Crisis Communications
- Marketing Communications
- Data & Insights
- Business Intelligence
- Research & Audience Insights
- Digital Communications
- AI Strategy & Governance
- Communications Technology (CommTech)
Who Attends
Communications professionals from these organizations have attended Ragan events:
Get Recognized!
Each registration comes with a personalized "The Communications Measurement Virtual Conference" Certificate of Completion for attending.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
Ragan continues to provide top-notch, professional content that is beneficial to a wide range of employees, senior leaders and executives.
I always make an effort to attend Ragan events and webinars because I know they will be worth the money and time.
For communications professionals seeking tangible, actionable takeaways, Ragan events are the gold standard.
Great speakers and great ideas throughout the conference. From start to finish, the sessions were insightful and efficient - I have added a few tips and tricks to add to my communications toolbox!
This was an informative, fast-paced, fun conference full of timely topics and great speakers. I haven't stopped telling my team about all the insights I learned.
Attending this conference rejuvenated and energized me about the field of communications. The knowledge I walked away with equipped me to go back to my firm and my team with strategic plans for the future.
