The Communications Measurement Virtual Conference
11 a.m.-3:30 p.m. ET
- Measure what matters
- Cut through the data
- Mature your AI strategy
- Unite internal and external
- Let AI do more
- Build KPIs tied to behavior change
- Real-time crisis measurement
Don’t be left behind. Learn the skill of data storytelling.
AI has flooded the field with new tools, data sources and sent C-suite expectations sky-high, forcing you to rethink how you track, report and measure your impact. But when you can’t show how your work aligns with business value, budgets and careers can stall.
More data isn’t the answer: clear storytelling around measurement is.
Join this half-day virtual event on Tuesday, September 15, where you’ll learn a start-to-finish data storytelling framework that cuts through the noise. You’ll learn about how AI has transformed what's measurable, how to cut through data overload to find the signals that actually matter and ensure your KPIs roll up to business objectives your leaders care about.
Whether your role focuses on external, internal or ‘mixternal’ communications, you’ll walk away with integrated practical frameworks, new tools and a roadmap that proves your value. Plus: You'll receive a Ragan Certificate of Completion and 12 months of on-demand access to this conference.
Top reasons to attend:
- You’ll learn from and interact with experts in AI, measurement and communications.
- You'll get essential takeaways you can implement right away.
- You'll get to connect with fellow communicators and share knowledge.
- You'll be able to watch from anywhere.
- You'll receive all presentation slides and toolkit materials.
- You'll earn a Ragan Certificate of Learning.
- You'll get access to the on-demand recording for 12 months.
Agenda
Communications isn’t a cost center, but too many communications teams report as if it were one. Here’s how to demonstrate the value of communications through measurement during a time of disruption and transformation. You’ll learn about the top five challenges facing comms teams, and how each can be reframed for success.
Learn how you can use the fourth iteration of AMEC’s Barcelona Principles in your reporting in this ten-minute sprint. Their revised guidelines place more emphasis on the importance of building stakeholders into the heart of all measurement and evaluation programs. You’ll learn:
- Not Just Smart, SMARTER: Learn how to set clear, measurable objectives that will help your communications planning, measurement and evaluation.
- Modern Relevance: What has changed with the principles, including ways to address audience fragmentation and data governance.
- How to Use Them Now: How to apply these to your current measurement plan without restarting or shifting midstream.
Your team is drowning in data and still starving for insight. The C-suite wants proof of your business value and most reporting isn’t delivering it. Building on the principles, you’ll learn how to identify where measurement is falling short and how to build a measurement plan your team can actually use. You'll learn:
- The “So What” Shift: Most Internal Comms teams measure Inputs and Outputs. The strategic value lies in connecting these to Outcomes and Impact.
- Beware the Vanity Metric: How to distinguish between what you do and what you achieve—plus the metrics trap you might miss.
- Setting Strategic Value: Learn how a tiered approach (moving from Reach to Engagement to Outcomes to Business Impact) will help you track your progress.
Most measurement programs tell you what happened after the fact. AI is changing that by helping communicators spot patterns and risks sooner in real time. You'll learn how to use AI, moving from just reporting activity to making stronger, faster decisions including:
- What AI Can Do: See when your story starts changing and understand how it affects how employees feel.
- Detection Advantage: How AI surfaces emerging risks and opportunities in your data before they show up in traditional reporting.
- What You Might Be Missing: How to assess whether your current approach is leaving unique and important warning signs behind.
If your KPIs don’t connect to a business outcome, it’s not serving you or your organization. Most measurement frameworks are built starting with channels instead of goals; this session flips that around and helps you build with your organization’s goals in mind. You'll learn:
- The New KPIs: Why employee actions, not content consumption, have become the clearest measure of communications effectiveness, and how to track them.
- Mapping to Business Objectives: The simple formula you need to remember to help define your behavior. Always remember: “What action from employees will drive this goal?”
- Proving the Connection: Show leaders why the numbers matter to the business.
Internal and external teams are often measuring in separate systems, on separate calendars, telling separate stories to the same leadership team. In this case study, you’ll learn how one organization built a unified framework that gave leadership one story showing what both teams contributed. You'll learn:
- Finding Common Grounds: How to identify the shared data points that make a single, unified framework possible across both functions.
- Missing Context: What became visible when internal and external metrics were analyzed together.
- Politics of Integration: How the team navigated ownership, data silos and competing priorities to build a dashboard that everyone used.
Most sales materials get built from the communications team out, rather than from the data sales reps need. Both teams rarely talk about it in the same way. Learn how to give sales the tools backed by real data that move deals forward, so you both are chasing the same win. You’ll learn:
- What Sales Needs: How to connect your comms data to the client conversations they’re already having.
- What Gets Used: What materials and formats frontline executives will actually use on their next call.
- Connecting the Dots: Show a direct line between what’s been built for sales and how it helped close the deal.
Crisis reporting often defaults to volume and mentions when leaders need to know whether reputational risk is increasing or the response strategy is working. Learn to build a dashboard that will tell you how to identify an emerging crisis before it gets too big to handle. You'll learn:
- The Crisis KPI Set: What metrics matter most in the first few hours, from how fast sentiment is changing and how quickly the story is spreading.
- Through the AI Window: How AI monitoring tools create extra time to respond before threats surface. Plus: how best to use that time advantage.
- 90-Minutes Into the Crisis: What leadership needs to hear from you when the data is still incomplete and the pressure to respond is already high.
Strong data on page 30 of a 40-slide deck is useless. Learn how to present your data into a one clear slide that tells the story you want told, and how to automate that reporting so execs get it automatically. You'll learn:
- What Leaders Need to Remember: How to identify the one KPI or insight leadership needs to remember, and how to connect that measurement result to business priorities.
- Headline and Visual Decisions: Why the best measurement reports lead with the conclusion, and how to build a visual narrative with charts and graphs.
- Automating the Report: The tools communicators are using to build slides leaders can use without a dedicated design resource.
Your measurement story is only as strong as the words you use to tell it. Learn how to close the gap between comms reports and business decisions without losing the nuance of what communications does. You'll learn:
- Shifting the Vocabulary: How to map your existing metrics to the financial and operational numbers your leaders already use.
- Showing Cause and Effect: What before-and-after data looks like when it's shown in a way leaders can act on rather than communications activity.
- Getting Ahead: Which challenges senior leaders raise most often when teams present data, and how to prepare for them.
You presented the numbers. You answered the questions. Then what? Join this fireside as a senior communications leader explains what happens next when measurement data reaches the C-suite. Learn what gets acted on, what’s ignored and what makes leadership come back and ask for more. You'll learn:
- Perception Gap: What senior leaders say they want from a measurement update and how far most reports fall short.
- P&L Turning Point: What can change when reporting is reframed around your team’s P&L impact rather than how each channel performed.
- Earning a Seat: How consistent measurement discipline shifts how leadership thinks about communications as a team leadership relies on.
Our moderator shares the top takeaways from the conference.
Speakers
INTERESTED IN SPEAKING?
Please reach out to Senior Director of Event Programming
Alyssa Smith.
Top things you’ll learn at this conference:
- Cut Through Data Overload: Practical approaches to auditing your current measurement stack, identifying which sources are informing decisions and establishing clear criteria for the data your team will prioritize.
- Use AI to Mature Your Analytics: Explore the tools moving teams from descriptive reporting to forward-looking insight, including practical ways to analyze qualitative data at scale.
- Learn the Skill of Data Storytelling: How to package your numbers into a tight, one-slide narrative that grabs executive attention.
- Prove Business Impact: Strategies for connecting communications activity to the outcomes leadership tracks and building a measurement approach that can help advance budget conversations.
- Build KPIs Tied to Behavior Change: Learn to work backward from business objectives to identify the behavior changes communications can influence.
- Unite Internal and External Measurement: Discover how to align both sides of the house around shared data points to present one cohesive measurement story.
- Master Real-Time Crisis Monitoring: Learn to monitor sentiment velocity, narrative spread and share of voice shifts in the first 24 hours of a crisis.
| VIP | Regular Rates | |
|---|---|---|
| Virtual Conference Registration | $1,399 | $1,699 |
| Nonprofit/Gov/Edu Event Registration | $1,249 | $1,599 |
| Virtual Conference Ragan Insider Member | $1,299 | $1,549 |
Bring your team! Discounted group pricing for 3 or more is available. Contact customer service for more information.
All attendees will receive the recording of the event.
Download this letter to convince your boss you should attend The Communications Measurement Virtual Conference.
Group Discounts
Would you and your team like to attend? Group rates are available for 3 or more - contact customer service for details.
RAGAN COUNCIL MEMBER DISCOUNTS
Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member.
RAGAN INSIDER DISCOUNTS
Insiders save on all Ragan events. Not a Ragan Insider? You can become one during registration for this event!
Phone registrations: Please contact our customer service team at 800-878-5331 or [email protected].
Register to secure your spot today! Don’t miss this opportunity to:
- Access exclusive content and resources.
- Connect with your peers.
- Get the ideas & tools to stay ahead in today’s rapidly changing world.
Register today. Once registered, you’ll be able to join the private LinkedIn group right away.
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- The Art of Storytelling (A Practical Guide)
Sponsors & Partners
Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities.
Who Should Attend?
This virtual conference experience is ideal for business leaders and professionals involved in:
- Communications Measurement & Analytics
- Internal Communications
- Corporate Communications
- Employee Communications
- Public Relations
- Media Relations
- Reputation Management
- Executive Communications
- External Communications
- Corporate Affairs
- Brand Communications
- Social Media Strategy & Analytics
- Content Strategy & Performance Measurement
- Employee Engagement & Culture
- Crisis Communications
- Marketing Communications
- Data & Insights
- Business Intelligence
- Research & Audience Insights
- Digital Communications
- AI Strategy & Governance
- Communications Technology (CommTech)
Who Attends
Communications professionals from these organizations have attended Ragan events:
Get Recognized!
Each registration comes with a personalized "The Communications Measurement Virtual Conference" Certificate of Completion for attending.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
Ragan continues to provide top-notch, professional content that is beneficial to a wide range of employees, senior leaders and executives.
I always make an effort to attend Ragan events and webinars because I know they will be worth the money and time.
For communications professionals seeking tangible, actionable takeaways, Ragan events are the gold standard.
Great speakers and great ideas throughout the conference. From start to finish, the sessions were insightful and efficient - I have added a few tips and tricks to add to my communications toolbox!
This was an informative, fast-paced, fun conference full of timely topics and great speakers. I haven't stopped telling my team about all the insights I learned.
Attending this conference rejuvenated and energized me about the field of communications. The knowledge I walked away with equipped me to go back to my firm and my team with strategic plans for the future.
