Study: Gen Z likely to buoy email as a favored channel
Those in this emerging consumer demographic, ages 13–21, seem poised to bolster this comms mode, as they barely lag Gens X and Y—and have yet to join the professional workforce.
Email use is just about saturated among Generations X and Y.
There is one group, though, for whom it is growing: Generation Z, in the 13–21 age group. So little is known about them that they don’t yet have a clear stereotype.
We do know that they view email as essential, thanks to The Future of Digital Communications, a study by SendGrid and Egg Strategy.
Of the Gen Z members polled, 85 percent of have an overwhelming preference for email as a communication channel. They are outranked—for now—in this area by millennials (89 percent) and Gen Xers (92 percent).
Forty-eight percent of Gen Z respondents expect their email use will increase in the next five years, compared with 36 percent of Gen Y and 23 percent of Gen X.
Of 1,200 consumers surveyed overall, 67 percent view email as essential or important to their lives; 33 percent say it is neither.
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