Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

The research shows consumers clamor for product explainer videos. Also, you don’t need fancy equipment; use your smartphone—but keep things concise, for explainers and internal comms.

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New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services.

A new survey from explainer-video company Wyzowl also reveals other information into the latest video marketing practices and trends that can help guide PR and marketing.

Here are a few key points from its State of Video Marketing Report:

What are the favored video marketing channels?

YouTube, used by 88% of marketers, remains the favorite channel for video marketing, followed by Facebook (76%). What’s surprising is LinkedIn’s popularity and effectiveness. Two-thirds of marketers plan to use video on LinkedIn this year, and 87% of LinkedIn video marketers say it’s an effective channel.

The platform yields high organic reach to a professional audience and has been striving to catch up to Facebook and other networks. It adopted native video in 2017 and introduced live video and enhanced its video measurement last year.

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