Survey: TV, Web serve different functions for news consumers

Television is the go-to medium for breaking news, but online reports provide depth. Content marketers should apply these findings when promoting their brands.

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Rumors fly regularly regarding the news, how it’s digested, who’s interested, and how they’re consuming it.

It’s not uncommon to hear that television still reigns supreme when it comes to broadcasting the news or that the Internet has taken over—sometimes both in the same day. These conflicting ideas can make content creation—especially when it’s related to news or events—difficult, tedious, and confusing.

However, a recent initiative called The Media Insight Project, a joint effort carried out by the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, looked into news trends by surveying 1,492 adults in an attempt to clear up the misunderstandings.

The results are surprising. Take a look at what they found and how you can adjust your content strategy accordingly:

The findings

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