Marketing Takeaways from KFC’s and Wendy’s fan appreciation efforts Brand managers can harness the power of passionate fans through online interactions, content exchanges, special events and more. Here’s how you can emulate these fast-food successes. By Beki Winchel@bekiwekiNov. 8, 2018 SHARE Col. Harland Sanders will live on through a new namesake—thanks to parents willing to jump at KFC’s $11,000 offer.KFC recently announced the next-generation “Harland” on Facebook, Instagram and Twitter:The parents’ move stemmed from a contest KFC announced last month.USA Today reported: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.