The 6 types of people you’ll meet in measurement

A look at the people who tackle PR and social media measurement, personified by characters from Harry Potter, The Great Gatsby, and other works of literature.

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Here is a sample of public relations and social media measurement character types. Role model or rogue: which one are you?

Let’s look at the role models first:

1. Lisbeth Salander, “The Girl with the Dragon Tattoo”

If there was only one literary character I could hire, it would be Lisbeth Salander. She is the perfect measurement geek. Her ability to find information anywhere about anything is the one superhero skill I’d love to have. More important, she understands both the strengths and limitations of technology. Of course, in order to solve the mystery, she ultimately needs Mikael Blomkvist’s insight and gut.

If you haven’t read “The Girl with the Dragon Tattoo,” you might want to go read it and the rest of Stieg Larsson’s Millennium series trilogy right now.

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