For a marketer, return on investment defines a campaign’s success, and many executives demand hard numbers.
Let’s look at the basic yet vital aspects of social media marketing ROI.
1. ‘Likes’ and follows: Measuring engagement
The simplest way to gauge social media ROI involves counting followers on Twitter, your “likes” on Facebook, and consumer affiliations on all your other social media sites.
Keeping a spreadsheet to track social media conversions (followers, “likes,” etc.) gives you data to show that your campaign delivered X new social media connections. Facebook shares and Twitter retweets are also vital to documenting a campaign’s success.