The skills you need to succeed in brand journalism

Brand journalism only works if you tell compelling stories. To find such stories, you and your team need finely tuned reporting skills.

To create a successful brand journalism site, your communications team needs to hone their reporting skills.

Storytelling is a fundamental part of brand journalism. To tell engaging stories, you need to cover your company like a beat reporter. Learn every aspect of your company or industry, and find interesting angles.

CEO Mark Ragan and head of Ragan Consulting Jim Ylisela explain the reporting skills your team needs to create compelling brand journalism content.

This is the fourth video in a seven-part series.

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