Executive Communication The State of the Union social media scorecard The White House made a concerted effort Tuesday night to get people on Twitter, Facebook and elsewhere talking about the president’s speech. It seems to have worked. By Matt WilsonJan. 21, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.