So, you are doing social media.
But if you want to know if your social media efforts are working, and how you can demonstrate their value, follow these 10 social media measurement tips:
1. Take time to define your social media success. Get your managers and co-workers to agree on audiences, goals and measures of success.
2. Develop specific measurable goals and objectives. Remember: SMART objectives are specific, measurable, attainable, realistic and timely.