Twitter wants to become your No. 1 news destination.
The organization rolled out a host of changes on Wednesday aimed at creating better experiences for users looking to keep up to date on live events and breaking news. As Twitter hopes to drive more traffic and users to its site, PR pros should note the platform’s growing importance for news dissemination.
Twitter announced the changes in a blog post which read, in part:
People come to Twitter to see and discuss what matters to them—from breaking news to the day’s events and memes. This is because whatever is happening in the world, is happening on Twitter—with real-time conversation. There’s no better example than #NBATwitter. Check it out!Right now if you want to follow #NBATwitter, or any news, you have to find the relevant accounts, hashtags, or Moments to follow. But this could be easier. We’ve been working to change how you discover all the information around news, events, and stories, and today, we’re sharing a few steps forward. It’ll be easier to find and follow the big events and stories you care about in your timeline, notifications, and Explore. Also, there’s a new look and feel for Moments showing everything you’d want to see.