How to create an unforgettable explainer video

From a well-crafted script to engaging visual elements, every detail matters. Use these tips to ensure you nail the structure and make it relatable. Oh, and don’t rush to reveal your logo.

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Explainer video tips

Explainer videos are versatile enough to fit in most marketing campaigns.

Regardless of your specific goals, well-made videos—ranging anywhere from 30 seconds to 10 minutes—can explain your products or services, delivering consistently superb results.

By balancing entertainment with information delivery, you can engage your audience within seconds, hold their attention and deliver your key marketing message.

For your video to succeed, your brand name and key message must remain with your audience well beyond viewing. After all, the last thing you want after creating stellar content is for your brand to evaporate from viewers’ minds.

How do you implant the brand in their memories? How do you make a piece of video content that can’t be forgotten? Focus on these essentials:


Resist the temptation to create characters that look like you. Instead, try to make them mirror your target audience.

What do they want? How do they look and sound? How do they behave? Get these right, and your viewers will empathize with the characters and feel that the message is directed to them.

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