Content Marketing Video brand journalism reaps big results at Virginia Tech Videos have sparked news media stories. They helped bring an international conference to campus. They even persuaded the bosses to hire another communicator. By Russell Working@byworkingNov. 4, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.