It’s difficult to engage employees in organization activities outside their own jobs, and that applies to wellness as much as other areas. A Gallup report from a few years ago found that only 33% of the U.S. workforce engages with its employers. For workplace wellness programs the participation is worse, with averages below 30%.
And it’s a truism that wellness programs can only produce positive business outcomes if employees are engaged. So how do companies increase employee participation?
A well-defined, positive organizational culture has a significant impact, with policies that follow through. Wellness programs that specifically link back to that same culture also see a rise in engagement.
Award-winning wellness programs reveal a pattern: they focus on a higher purpose, inclusivity, and social sharing. Higher engagement rates are the result here as well. They’re even higher if the programs coincide with a company’s beliefs and values. Here are two examples of organizations that tapped into this virtuous relationship.
Hotwire follows its culture to wellness program success