What Biden’s all-women comms team means for the industry
The president-elect’s staff announcement reflects one option that leaders of all organizations can take in the face of guaranteed uncertainty and doubt.
Communications from the White House are about to dramatically shift.
For one, the media is unlikely to receive a barrage of tweets in the early hours of the morning from the new commander-in-chief. Some have seen President-Elect Biden as a restorative figure, bringing back norms and standards to federal communications from the executive branch.
However, Biden’s administration will also represent change. The communications team, announced Sunday, will field the first ever all-female department of senior staff, including experienced pros such as Jen Psaki as press secretary, Kate Bedingfield as White House communications director and Pili Tobar as deputy White House communications director.
Four of the seven top comms leaders for the new administration are women of color, and the representation marks a change from U.S. history.
President-elect Biden and Vice President-elect Harris today announced new members of the White House staff who will serve in senior communications roles.
For the first time in history, these communications roles will be filled entirely by women.https://t.co/SjWAWJg941
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