What younger workers want from potential employers right now

New research shows that amid spiraling uncertainty, job security is paramount. The study also names the world’s ‘most attractive’ employers, which can fuel your own retention efforts.

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What do younger workers want?

Companies are in an all-out war for talent right now.

How can you win this battle for potential employees’ attention—while also helping to shore up current staffer retention?

Universum’s new “World’s Most Attractive Employers” report has ranked what younger workers view as the world’s most desirable companies. It also identifies key workplace attributes they’re looking for amid the ongoing pandemic.

To gather this data, Universum surveyed more than 221,800 students in business, engineering and IT from the 10 largest economies between September 2020 and May 2021. The survey asks students what employer characteristics are most influential for them as they consider future employment, and which employer brands they most admire.

Some key findings include:

Young people are shifting their personal and career priorities. The pandemic is prompting students to reevaluate what they want from an employer and a career — and research shows industries with rigid, grueling schedules may face a reckoning.

Dreams of a jetset career are fading. With international mobility significantly slowed and still uncertain, students show a waning interest in foreign companies and multinational careers.

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