Video Why brand journalism is the new PR Ads and commercials don’t inspire people like they used to. Today, audiences want to see content they care about. Here’s how your organizations can provide it through brand journalism. By Ragan StaffDec. 19, 2013 SHARE Ragan Insider Premium Content Is brand journalism the new PR? Is it more effective than pitching and press releases? To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.