Why is social media so difficult to measure?

Why is that you keep hearing about how you can quantify ROI, yet still feel stuck? Maybe these reasons are holding you back.

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Ragan Insider Content

That’s the million-dollar question in the PR and social media world these days.

In an attempt to find an answer, industry pros weighed in with their opinions in a recent #measurePR chat, a Twitter chat where PR pros discuss PR and social media measurement.

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