After just a quick peek at the “Microsoft Stories” website, you can’t help but be impressed. It’s clean, easy to scan, and has big, popping visuals.
What’s more, dig in a bit, and the content is every bit as good as the wrapper it comes in.
For example, take the post about Microsoft’s “Garage” concept. The writing is fantastic. It’s well researched. And it’s clear that the author (Jennifer Warnick, who writes many of the posts) has spent a great deal of time in the Garage.
For those of you who write content for your company, when was the last time you actually spent time with the products or services you were writing about?
Then notice how the posts are produced. They’re not slapped together like on some makeshift blog. Every post seems to be almost individually designed. I don’t see a lot of templates here.
What I do see is great images. I see large close-ups of employees and leaders. I see pull quotes. I see unique artwork. I see illustrations.