Hi there, comms connoisseurs.
Let’s explore some notable stories from April 11-15, 2022 — and extract a few useful messaging takeaways along the way:
1. What Yelp covering reproductive health travel costs says about employee experience
User-generated review platform Yelp announced this week that the company will cover travel expenses for its Texas-based employees trying to leave the state to seek a legal abortion. With this announcement, Yelp joins Citigroup as the second major U.S. company to increase its reproductive health benefits in the wake of Texas’ restrictive abortion law.
While “backlash gets a lot more attention,” Yelp is not concerned about how its program, which starts next month, will be received, said Miriam Warren, the company’s chief diversity officer. She and other executives have received many personal notes thanking Yelp for taking a stand on abortion, she said.