Your comms skills can make your job search easier. Here’s how.

Communications executives are master storytellers by trade. But in my years coaching comms professionals, many have confessed that they are more comfortable staying behind the scenes and making their bosses and brands look good.

So, what happens when the tables are turned and you are going through the interview process to land a new job? Do you have a compelling story that will entice a future employer to hire you? When it’s time to “sell” your own brand, how do you show up?

Part of what makes my job so much fun is that as a coach, I get to help people shine on a stage of sorts. It’s not Broadway, of course, but it’s a high-stakes live performance in front of an audience nevertheless! This stage is called the “interview.”

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

The narrative imperative