Results for Articles:
Press releases and pitching no longer bring the PR coverage your organization needs. Learn how to replace those tactics with more effective brand journalism strategies.
7/28/2014 5:00:00 AM
These opening paragraphs (and their variations) are hackneyed and should be shunned.
7/27/2014 12:00:00 PM
Sometimes, style guides simply seem to be wrong.
7/24/2014 5:04:00 AM
Maybe you substitute it for a comma, or incorrectly capitalize the word that comes after it. Either way, it's time to start using it correctly.
7/22/2014 5:10:00 AM
Don't torture your readers with any more boring, stuffy or poorly written content. Attend this workshop for advanced tips that will clean up your writing.
7/22/2014 5:00:00 AM
A Forbes columnist has argued that 'Internet speak' and brands trying to sound like their customers could be eroding reputations.
7/21/2014 5:02:00 AM
Being able to successfully tell a story will not only help your organization make money, but become a more marketable communicator as well.
7/21/2014 5:00:00 AM
The tech giant has announced plans to lay off 18,000 employees. One memo announcing those layoffs was full of business-speak.
7/18/2014 5:05:00 AM
As a recent Deadspin parody reminds us, clichéd thinking can generate hilariously inappropriate story tops. Watch out.
7/17/2014 5:06:00 AM
Stop writing pitches reporters delete and content readers ignore. It's time to make people sit up and pay attention.
7/16/2014 5:00:00 AM
Print this article out and stick it on your cubicle wall for help on days when your creative juices have dried up.
7/15/2014 5:04:00 AM
Would Emily Post approve of your email marketing strategy? See if your tactics appear on the do or don't list to find out.
7/14/2014 5:09:00 AM
If you want your press release to get you demonstrable results, it's a matter of quality over quantity.
7/14/2014 5:07:00 AM
Being more selective about the verbal gems you share with your readers—and framing them just right—makes them sparkle with a special luminescence.
7/11/2014 5:09:00 AM
After you apply what you learn in this hands-on, practical boot camp, employees will never delete your content without reading it again.
7/11/2014 5:00:00 AM