Consider these alternatives to common comms platitudes and jargon
Rethink how you use these words and phrases to infuse your messaging with more originality, specificity, and creativity.
Rethink how you use these words and phrases to infuse your messaging with more originality, specificity, and creativity.
Writing headlines is a game of both skill and chance.
Takeaways for communicators from the authors of ‘The Friction Project’.
LinkedIn’s preference for people over brand posts places a renewed focus on executive communications.
The five-part narrative is a communicator’s best friend.
And why you should make good use of your metaphorical red pen when reviewing anything a chatbot spits out.
How to write better ledes, explain complex concepts and choose key details.
Sometimes you should go long. When you do, make sure you get it right.
Communicators must be especially careful.
7 tips collected from the insights into journalism by the longtime staff writer for The New Yorker.
Four story strategies that foster connection and shape engaging employee narratives.
The poignant origins of periods, commas and beyond.
What does it take to be an SME whisperer?
The No. 1 word for communicators in 2023 is “prompt.”
Use these documents to create your own ethical frameworks for AI.