Writing & Editing

Robby Brumberg

9 substitutes for ‘impactful’

Emboldened by its Merriam-Webster approval, this odious word-goblin continues to clutter copy around the globe. Try these less annoying options.

Robby Brumberg

4 ways to be a more careful, considerate communicator

Be slow to type, be mindful of bias, and write sentences ‘as clean as a bone.’

Jonathan Rick

In a crisis, use the language of empathy, not legalese

Here are two examples from recent headlines around banks processing federal stimulus payments that show the disparity between human connection and corporate blather.

Nick Bailey

On COVID-19, let’s lose the language of war

While words born from conflict seem to fly in headlines and internal memos, there might be a better way to frame the challenges we all face together.

Robby Brumberg

How to make your writing resonate right now

Prioritize genuine compassion, consistency and clarity, and ditch the sales pitch cloaked by a veneer of concern.

Robby Brumberg

3 simple ways to edit your workday and boost your productivity

Just as we assiduously declutter bloated copy, let us streamline and sharpen how we approach work.

Ted Kitterman

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

Here’s a roundup of the week’s crisis communication news for communicators.

Ted Kitterman

Return to work plans, HR risks to weigh, crisis lessons from Parenthood, and more

Here’s a roundup of the week’s crisis communication news for communicators.

Ted Kitterman

Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

Here’s a roundup of the week’s crisis communication news for communicators.

Jamie Knightley

The current crisis demands more external communication

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.

Beki Winchel

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.

Dee Donavanik

Writing & Editing

9 substitutes for ‘impactful’

4 ways to be a more careful, considerate communicator

In a crisis, use the language of empathy, not legalese

On COVID-19, let’s lose the language of war

How to make your writing resonate right now

3 simple ways to edit your workday and boost your productivity

Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

5 champion communicators in the COVID-19 era

How your content looks is just as important as what it says