Sue Horner
5 ways to trim, tuck and shorten emails
Use concise sentences, embed compelling visuals, and link teaser text to longer pieces on your intranet.
Writing & Editing
Rob Reinalda
Word choice: How mix-ups can muddle a writer’s meaning
Linguistic sound-alikes and errant prefixes often confuse readers and jeopardize their faith in what the author wants to impart. Here’s the first installment on judicious word selection.
Jim Ylisela
How long is long enough?
Even in the age of fleeting attention and endless scrolling, some stories still need to be longer than a tweet.
Daphne Gray-Grant
15 tips for working productively from home
Though geared for writers, these guidelines apply to any professionals who telecommute.
Dan Fries
3 unforgiveable content creation sins
Steer clear of generic messaging, be mindful of keyword use, and don’t ignore spam filters.
Clare Lynch
3 keys to apologizing to your customers
From a minor product flaw to a major data breach, some problem is bound to hurt your organization. Here’s what to do and not to do in writing your mea culpa.
Rob Reinalda
Cut it in half: 3 ways to strengthen your writing
Eliminate redundancies, substitute potent words for tepid phrasing, and pinpoint your focus as you rewrite.
William Comcowich
A dozen ways to overcome writer’s block
Try these 12 approaches to recharge your mental batteries and get the creative process flowing again.
Robby Brumberg
Communication lessons from Pope Francis
A recent speech from the pontiff offers timeless linguistic lessons for communicators from every tongue and tribe. Levity and brevity are heavenly, but beware the temptation of adjectives.
Rob Reinalda
How ‘duh’ moments undercut a writer’s (and readers’) ‘ah-ha’ moments
Well-intended authors can gunk up their prose with repetition, rather than letting the context do the heavy lifting. Consider these examples.
Jeff Kreisler
3 science-backed ways to fend off procrastination
Increase your immediate rewards, make the future more real, and force yourself to start. Go ahead and eat that cookie, too.
Farahnaz Mohammed
Copywriters, are you committing these 7 deadly sins?
Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading. Here’s how to identify—and avoid—these common missteps.
Rob Reinalda
How writers can embrace being edited
The professional nitpicker is your friend—honest. The seemingly arbitrary changes and brutal hacking of your magnificent prose are purposeful. Here’s what you should know.
Ted Kitterman
Infographic: How to escape content mediocrity
Writing, like any other task, requires practice. Here are some exercises and mindsets that can help you hone your craft and create better content.
Clare Lynch
10 tactics for more efficient writing
Choose an angle, identify what to leave out, work in short bursts, and embrace your clunky (perhaps even unusable) first draft.
