1 in 10 use mobile device to surf the Web

Study shows 87 percent of mobile traffic stems from smartphones.

The numbers don’t lie. One in 10 people accessed the Web from their mobile device—a 153 percent increase from last year, according to a new report from Walker Sands Communications. According to the firm, 87 percent of mobile traffic originates from smartphones. “Companies think only the most sophisticated consumers are browsing on a smartphone,” said John Fairley, director of digital services for Walker Sands. “Our study shows that across every industry, even traditional ones like construction, manufacturing, and logistics, mobile now accounts for a statistically significant percentage of all website traffic.” Here’s a breakdown by device, compared with the third quarter of 2010: • iPhone: 32 percent of traffic, down from 53 percent • Android: 42 percent of total mobile traffic, up from 22 percent • BlackBerry: 4 percent, down from 10 percent • iPad: 13 percent, up from 8 percent Here’s a step-by-step guide to determine how much of your website traffic comes from mobile devices.


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