As for the marketing industry, the once-familiar business tactics will start to die off—or will already be dead.
Here are the top 10 business tactics and norms that we can expect to fall by the wayside in the next five years.
Siloed marketing departments
Don’t worry readers, I don’t mean to say that marketing will cease to exist, but the era of companies having separate departments for brand strategy, digital, social media, or content production will be over. It’s all just marketing, which is totally focused on one thing: revenue generation.
Consequently, the CMO will become the second-most-important person in an organization—after the CEO—because he/she is responsible for overseeing and perfecting the customer experience to maximize the revenue generated from those efforts.
This also means there will no longer be an independent sales head. That person will now work with—and for—the CMO. This leads right into the next point.
The time of the relationship-focused, back-slapping salesperson is coming to a close. We are moving into a user-driven sales environment where all the information a customer might ever need about a product is readily available on the Web.