Few ideas take off on the first try. Sometimes ideas flop, but we tinker, tweak and try them in new ways.
Reinvention is a PR strategy. And so, from perhaps several dozen posts on creative ideas published on Sword and the Script since 2009, I offer some of the macro-level takeaways I’ve observed:
1. Make a sweet team.
Google recently partnered with KitKat to name the latest version of its Android operating system after the candy bar. The software proved to be a good flavor for KitKat, too. The unlikely partnership with the tech company raised KitKat’s visibility just prior to the Halloween candy rush.
You can find a detailed case study here: “Seriously Fun Analysis: Google’s Android KitKat PR Stunt.”
2. View the economy as an evergreen trend.
The economy is an evergreen topic because it’s so central to our way of life.