This article was originally published on PR Daily in July 2016.
Not all Facebook pages are created equal.
Facebook offers great opportunities to attract, engage and convert would-be customers, but building a high-converting Facebook page has been elusive for many organizations.
It’s important to know the elements of a successful Facebook page; it’s even more crucial to recognize the reasons your Facebook page is failing.
If you want your ideal customers to “like” your page and follow you, you have to continually reward them with great content and build an engaged community. This means employing a content strategy that works for your business both culturally and operationally.
You also have to incorporate Facebook ads to promote your content, increase clicks to your website and turn fans into customers.
Is achieving consistent engagement and conversions on Facebook a struggle for your company? Here’s a list of 10 reasons why your Facebook page is failing, along with tips to make it work for you rather than against you:
1. You don’t publish regularly.
Consistency is a cornerstone of Facebook (or any other) marketing approach. Users must see your posts in their newsfeeds for you to stay relevant.