For some of you, these might seem basic. For others, they might be a little foreign, but no matter which camp you are in, they should be part of your daily routine … no excuses!
PR value: Not sure about which blogs are prominent in which sector? This is a great place to start.
This is an easy-to-use monitoring tool. It may not be the most robust, but it gives you a decent look at brand/subject mentions across blogs, microblogs, video sharing sites, social networks and much more.
PR value: It provides a quick reference of what’s recently been said about your subject of interest.
This is a great way of seeing what’s hot and trending at any particular time.The beauty of this service is that it features real-time snippets of the most shared links in relation to many subject areas. And, it all occurs in real-time.
PR value: It allows you to get the source of popular discussions and trace its development.