10 free online tools every PR pro should master

Communicators love free resources. Who doesn’t? This article by PR Daily Europe editor Adam Vincenzini was one of the most popular stories of the year.

For some of you, these might seem basic. For others, they might be a little foreign, but no matter which camp you are in, they should be part of your daily routine … no excuses!

1. AllTop

PR value: Not sure about which blogs are prominent in which sector? This is a great place to start.

2. Social Mention

This is an easy-to-use monitoring tool. It may not be the most robust, but it gives you a decent look at brand/subject mentions across blogs, microblogs, video sharing sites, social networks and much more.

PR value: It provides a quick reference of what’s recently been said about your subject of interest.

3. Bing real-time Twitter search

This is a great way of seeing what’s hot and trending at any particular time.The beauty of this service is that it features real-time snippets of the most shared links in relation to many subject areas. And, it all occurs in real-time.

PR value: It allows you to get the source of popular discussions and trace its development.

4. Klout

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