The right tools can change everything about your search engine optimization campaign (SEO). With good tools, you can more closely monitor your rankings, easily find the right keywords, track your links, and compare your websites to the competition. While there are many expensive SEO tools out there, you’ll be happy to know there are also countless free SEO tools that perform a variety of useful functions.
Here are my 10 favorite free SEO tools that you should be using.
1. Google Analytics. When it comes to free tools, it doesn’t get much better than this. Google Analytics lets you track traffic on a deeper level. See where your visitors are coming from, what search phrases they’re using to arrive at your website, and how they interact once they’re on your site.
2. All-in-One SEO Pack. This WordPress plugin automatically optimizes your blog for improved search engine performance, helping you rank better with each new post.
3. Google Insights for Search. Want to see what the world is searching for? Google Insights for search lets you track terms by seasonality, geographic distribution, and more.