The document, available publicly through Google Docs—which means anyone with a tip to offer can throw in his or her two cents—has been floating around the Web for about six months. And though it’s aimed specifically at journalists, many of the tips are relevant to communicators and PR professionals.
Ragan.com parsed the text to find the 10 that can really help communicators step up their social media game.
1. Retweet your competition.
As much as it may pain you to trumpet information from any other brands or publishers, aggregation is just as much a part of social media as creating original content. “If you’re sharing the best news from everywhere, people will follow you for everything they need to know,” the cheat sheet states.
2. Use hashtags.
Whether it’s on Twitter, Tumblr, or other social media spots, hashtags make your content easier to find. Tumblr even has specific tag pages that editors construct as a collection of the best posts about certain topics. You can find a list of widely used Tumblr tags here.
3. Mix up your posts.