10 key traits and skills for today’s social media manager

Online engagement and brand advocacy become more complex every day. Here are some essentials for those herding virtual cats on an ever-expanding array of platforms.

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What does it take to be a great social media manager?

Look at the following seven skills and three traits, as well as relevant resources to help you improve in those areas.

7 skills that top social media managers share:

1. Copywriting

Writing good copy is required in many areas of a social media manager’s role, from filling up your social media profile description to crafting tweets and Facebook posts.

Study formulas to help you craft inspiring copy. Formulas can be a great productivity boost and can improve the quality of your content.

One of my favorite copywriting techniques is the before/after/bridge formula. Here’s how it works:

Before: Here’s your world …

After: Imagine what it’d be like, having Problem A solved …

Bridge: Here’s how to get there.



2. Design (graphics and videos)

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