(Editor’s note: This was one of the top viewed stories of 2015. We’re rerunning it as part of a look back at the articles that captivated our readers the most.)
Remember when networking was something you did with your dad or mom and their circle? Your parents would mention to their friends, “Did you know my daughter is interested in advertising?”
Nowadays you don’t need a parental circle, or even your parents, to connect to people who can help with your career.
You do need a plan. Now that you can contact people so easily on LinkedIn, how will you use that access?
LinkedIn adds texture to a boring résumé. It brings your interests, charities, and portfolio to life in one place.
But it’s also easy to overindulge—like a college freshman at his or her first kegger—and embarrass yourself. Making a silly mistake on Facebook is one thing. Embarrassing yourself on LinkedIn could cost you a job or career.
Here are some common mistakes to avoid on LinkedIn:
Mistake No. 1: You don’t consider yourself a product.