Social Media 10 measurement questions for social media success Are you looking to develop widespread brand awareness or to form groups of articulate, energetic consumers who are passionate about your company’s products? These are two separate goals, asserts this expert. By Lee OddenOct. 22, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.