Sometimes, working in public relations, you hear things that are just so wrong they stay with you throughout your career. Those important lessons teach you what not to do, and how not to conduct PR.
Here is a list of the 10 worst things I’ve heard while working in public relations:
1. “I need you to send the journalists this email to introduce ourselves, so they add us to their Rolodex.” First, in a field that is evolving every day, I’m not sure “Rolodex” is an appropriate or current word. Second, a journalist won’t use us as contacts without a reliable experience, so an “intro email” simply won’t work.
2. “Just do it so we can tell the client we did it.” I almost fall out of my chair every single time I hear this. Every effort in PR should have a purpose, a target audience, and a well-crafted message. You can’t just do something to prove that you’ve been doing work for clients. Successful PR doesn’t work that way.