10 objectives for your internal newsletter

Employee communications are essential for informing and engaging your staff. Here are some imperatives to get yours started—or to fine-tune what you have in place.

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Whether you have a newsletter dedicated to your media coverage or not, any intra-company newsletter is an opportunity to keep everyone in sync. For PR and marketing pros, newsletters are a great way to tout successes and make sure everyone understands a brand’s message and tone.

It can also serve as a central document to gather resources for your organization, with links to brand graphics, a style guide and social media accoutrements. Having this info in one place can cut down on valuable time spent looking for disparate resources.

When embarking on an internal newsletter strategy, remember that the values you want your company to reflect should be the values underlying your newsletter content.

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