10 pieces of career advice for marketing and PR majors

Marketing, communications and PR are evolving—quickly and profoundly—and there’s always something new to learn. If this is the path you’d like to pursue, here are 10 tips to bolster and sustain your career:

1. Never stop learning.

Are you the type of person who would happily remain a student forever? Marketers can kind of get away with this.

Marketing in the digital era is a volatile landscape. Tactics, platforms and strategies are constantly shifting, which means you’ll always have to keep your skills sharp.

Marketers must embrace emerging technologies and get the jump on new trends to remain relevant, effective and employed.

Here are a few resources to help you stay up to date:

2. Plan for the future.

Majoring in marketing or communications gives you plenty of career options. However, it’s wise to cultivate a broad array of skills. Dabble in WordPress, web design, video and audio. Try to learn a bit about augmented and virtual reality.

Think strategically about your course selections as an undergraduate. If you’re considering an MBA, take statistics. If you love blogging, take a few extra writing courses.

3. Gain experience.