Running a business blog can be overwhelming—especially if you’ve never done it before.
Your organization’s marketing and advertising efforts no longer depend solely on platforms that are out of your control. You can, and should, use your website and social media channels to promote your business and be competitive.
Of course, that means publishing your own content.
Hiring a copywriter or copy editor can help immensely, but you can also do it yourself.
Below are questions to consider before you publish your content. It’s tempting to rush through the publishing process, but it pays to make sure you’re producing the best possible material.