10 reasons a podcast is essential for your organization

Your on-the-go audience is waiting for easily digestible audio content. Here’s why and how to launch your branded podcast.

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10 reasons to podcast

Digital audio delivered on demand as podcasts and other streaming content is poised to take over the internet.

If you’ve not yet found a way to budget for the production of a show to push your agenda to target audiences, what are you waiting for?

The complete market saturation of mobile devices, combined with the invasion of Alexa and her followers—Google Home and Apple HomePod among them—is fueling society’s insatiable appetite for on-demand news and information audio.

If those trends don’t have your attention, and you’re still not sure whether to budget your money for more news release placement or a podcast, consider these 10 reasons why on-demand audio content must be part of your communication plans in 2020:

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