10 reasons integration is crucial in 2011

You’ve had time to immerse yourself in social media and test its various tools; now it’s time to make them work for you.

It shouldn’t come as any surprise to you that 2011 is the year of integration.

This past year you got to play with social media tools and figure out which were most applicable to your business. Now it’s time to stop playing and integrate your traditional, digital, and mobile campaigns into one marketing and communication program.

Not convinced? Following are 10 reasons why integration is crucial this year.

1. Privacy is going to become a bigger concern for people, and they’ll begin looking for non-Facebook-like networks where they can control their content and what is shared. This means your Facebook fans will begin to migrate somewhere you can no longer reach them.

2. Customer service and HR want a role in what marketing and communications are doing through the social networks so they’ll actively search ways to stay relevant in the ever-changing technology world.

3. No longer will you go to where your customers are participating online, they’ll come to you through the way they use the Web. So your website will serve as a hub for all your social networks and then push people back out to various posts on the Web. Everything you do should bring people back to something you own.

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