10 reasons to use Twitter before your competitors

The global reach, the immediacy, the ineraction—all should motivate your and your company to make the most of the micro-blogging platform.

Twitter has become part of popular culture and is not going away anytime soon, but the general public still doesn’t get it.

A contact of mine on Twitter and author of the “New Rules of Marketing and PR,” David Merman Scott, was having Christmas dinner with his brother Peter, who said he was skeptical about Twitter. David, at dinner, tweeted the following question to his followers.

My brother Peter doesn’t understand Twitter. It’s weird – who cares what you do? can you guys please explain please!!

In seconds, replies started coming in; within 10 minutes, he had 50 responses from all over the world. Here are some:

The reality is that until you use Twitter you will not understand its power to provide a rich kaleidoscope of news, people, connections, content, videos and images in real time in your niche and industry. It has the power to influence, create a personal brand and break worldwide news.

So what are 10 reasons to use Twitter?

1. Creating a community

Twitter is full of communities that share in real time. You can find all sorts of interest groups on Twitter including “social media” and “travel” as examples.

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