There’s plenty of social media marketing advice out there—a lot of it quite terrible.
Here are 10 common myths to bust before your next planning meeting:
Myth 1: You must be active on every platform.
Brand managers should focus their efforts where they are most effective and relevant, including social media.
To best serve your audience, establish a presence where they’re already spending their time. Companies don’t have to be active on all platforms, though it’s wise to set up accounts on popular sites in case your strategies evolve.
Reflect on your company’s function and role in the lives of your audience. Decide which accounts you’ll prioritize and emphasize and how each platform will aid your communication goals.
Myth 2: Simply publish content, and people will engage.
It’s not enough to promote content passively. Solicit ideas from your audience, and make it simple for them to take the actions you desire.
Consider how often you want to promote content and how you’ll work within the confines of each platform to generate engagement, clicks and attention.
Myth 3: Social media will take all your time.