Many PR pros are new to the concept of a personal brand.
Before you dive in, here are a few rules. Also, how to take the first steps to perfect your personal brand:
1. Get a professional headshot
Your new professional image starts with your image. Squinching (‘ . . . narrowing the eyes by tightening your lower eyelid and letting the top eyelid drop down just a bit”), smiling and dressing sharp make you more competent, likable and influential.
2. Be discoverable online
Someone somewhere will search for you. Use your real name on the internet, Optimize your social media profiles for discovery!
3. Develop a professional purpose
What gets you out of bed in the morning? What helps you be better at what you do? A purpose means way more than drawing a paycheck.
4. Learn to listen and empathize
To have a well-rounded personal brand, you need to strike the balance between what you know and what you have yet to learn.
5. Practice writing
Think before you share your thoughts online. Hone your writing skills.
6. Reengineer your digital presence
Keep your social profiles up to date. Add social channels to all your professional touch points.
7. Analyze competitors
Understand what other people in your niche do, say and how successful they are.
8. Craft a personal statement
Include your audience, mission and value. Avoid using buzzwords!
9. Embrace your experience
We all have great experience and stories. Start weaving a complete professional narrative!
10. Be social by design
Use social media tactics to boost discoverability, speaking engagements, in-person interaction, and more.
Mel Carson is the founder of Delightful Communications, a Seattle marketing, social media, PR and personal branding consulting agency. He’s a keynote speaker and author of Introduction to Personal Branding. Follow him on Twitter: @MelCarson and LinkedIn.
(“Branding” by EdgeThreeSixty TM via / CC BY 2.0)