Social Media 10 steps to effectively use social media for PR Altimeter Group’s Brian Solis says doing public relations through Facebook and Twitter has to be more than superficial. By Matt WilsonMay 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.