10 steps to follow to create a strong Facebook fan page

Making an effective page results in engaged and loyal customers

Companies today have the incredible opportunity of interacting with consumers on Facebook, the No. 1 social network in the world and thereby creating lasting, personal and relevant relationships with their customers.

Because of the prevalence of social networking, companies no longer control messages about their brand. The power has shifted to the masses. It is often the public’s feedback that will decide a brand’s fate. Therefore, if a company is doing business wisely, Facebook plays a major role in its social media marketing plan.

A few facts about Facebook, according to its own blog:

Facebook is now the second-most visited site in the world after Google. In most parts of the world, people spend more time on Facebook than any other site. Clearly, a presence on Facebook may well be the most important component of any social media marketing plan.

Here are 10 steps to follow to create a Facebook page for your brand: