10 terrific Instagram tools for marketers

From analyzing follower behaviors to creating inspiring quotations with beautiful backgrounds, these handy helpers will help you get the most out of the image-sharing platform.

Do you use Instagram for social media marketing?

Are you running low on tools to use in conjunction with this picture-sharing platform? Could you do with a little less work and a little more simplification?

Here are 10 tools to help you entice your audience, manage and expand a presence, and build your business using Instagram.

1. Tagboard

With Tagboard, you can find all the most recent public posts that used a specific hashtag via Twitter, Facebook, Instagram, Google Plus, Vine and Flickr. You can favorite, retweet, reply to or comment on anything you like, directly from Tagboard. The basic plan is free, with paid options available.

2. Visual Marketing Index

This free tool rates your Instagram performance using regression-based modeling, which enables you to see how you stack up to competitors on the platform.

3. Crowdfire

This top Instagram-friendly tool helps you track your followers. If you’ve followed too many people and you’re wondering who your true fans are, Crowdfire can sort that out. You can identify inactive followers and those who have unfollowed you, as well as the right people to follow. It will help you determine where your top followers are located and their Instagram habits-people they follow, hashtags they use, etc.

4. Iconosquare (formerly Statigram)

You can use this iconic analytics tool to track key account metrics. For example, you can find out how many “likes” you received for a photo, average number of “likes” and comments per photo, your most “liked” photos, follower growth graphs and more. Coca-Cola, Ford, Nike, Starbucks, The Gap and thousands of other major companies use this tool.

5. IgerTools

This website offers seven tools with various functions. For example, Snap Widget enables you to display your Instagram posts on your website/blog. With Keepsy, you can create Instagram photo books, custom calendars and more. All listed tools are free.

6. InstaFollow

With the help of this app, you can find interesting and follow-worthy people. The app uses a coin system to encourage users to find and follow people, as well as to promote their account. Available through the App Store or Google Play, it has features similar to Crowdfire’s, such as tracking unfollowers and those users who don’t follow you back.

7. Ink361

This service will help you discover new friends and followers; connect with famous people, brands and influential people; organize your account with albums and alerts; analyze your social media impact and more.

8. PicFlow

RedCactus offers this tool for creating collages and slideshows. Just combine a few photos, adjust the timing, add an audio selection, choose from transitions, and hit post. It is available at the App Store for free, with premium options available.

9. InstaQuote

Want to post inspirational quotations? Here’s your tool. Instaquote enables users to create text images, add text to a photo and share quotations or mere thoughts in beautiful ways. The basic plan will get you six free backgrounds and a variety of fonts; the pro plan ($2.99) will get you a lot more. You can get it from the App Store or Google Play.

10. Post so

This helps you plan and schedule your pictures, videos and links for a specified date and time. You can also invite your team to manage your social media accounts without worrying about sharing passwords or problems with access to all your Instagram accounts. After a free trial, you will be charged $14.95 per month.

A version of this article first appeared on MarketingProfs.


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