1. Sit down with your colleagues, staff, or clients and ask them good questions about what they have been doing. This includes hobbies, vacations, and interests that they have that you’ve never known about or discussed. Brainstorm. Quality questions will bring quality information.
2. Google a few PR and marketing firms in other states or regions that you’re not familiar. Browse their posts and articles. By seeing the issues and topics they’ve addressed, you will open up your own creative channels.
3. Take a walk. Go to a new park or downtown area with your journal or flipcam and just watch people. New environments spark curiosity, which is integral to creativity. Consider taking a day off and breaking with your routine. Adventures are good.
4. Look back. Read your own archives of press releases, articles, newsletters, and blog posts. You can probably recycle a few or find ways to follow-up. You can also read newspaper archives from a year ago to see what stories were in the news, and what may have changed. Is there a fresh angle to explore?
5. Read a few magazines or newspapers that you’ve never seen before. What kinds of headlines, trends, and stories can you apply to your world?