10 things to remember when applying for a PR job

Don’t let silly mistakes or an unwillingness to do a particular job get in your way.

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As college grads dig deep into fall job hunting, it’s a good time to think of how you’re going to differentiate yourself to land that great PR job at the agency or company.

I went through this process a few years ago and have attended quite a few career fairs. I’ve seen both sides of the coin. I’ve compiled some tips on how you can best land that PR plum.

1. Check yourself.

It seems like a no-brainer, but you’d be surprised at how many people don’t take the time to ensure their cover letter and résumé are addressed to the right company, the right industry (i.e. “I am looking for a job in human relations”), and the right contact at the company. At my company (a PR agency), we get many résumés saying the candidate is looking for a position in advertising, in which case he or she should—surprise—contact an ad agency.

2. Welcome to 2013.

The PR industry changes constantly, and it’s imperative you stay up with it. Twitter, Facebook and YouTube have became tools of our trade. There are strategies to engaging in social media. Be knowledgeable about companies who employ strong social media strategies and content marketing. Be able to refer to them.