A brand journalist is a strategic storyteller who discovers and creates news content on behalf of a brand.
Some public relations professionals may assume that starting a brand journalism program is as easy as finding a journalist to move from the newsroom to their communications team.
Though journalism experience helps, successful brand journalists can seamlessly combine their reporting skills with communications strategy. Do you have what it takes to be a brand journalist?
Here are 10 tips:
1. Be a skillful storyteller.
Brand journalism is built on the principles of good storytelling. First and foremost, a brand journalist must be a strategic storyteller with a full understanding of how to write and create compelling stories using multimedia tools such as video, photos, text, tweets, etc.
2. Know your target audience.