10 tips for ‘listening’ on Twitter

Monitoring what’s said about your brand is essential—and it includes engaging in conversations with online commenters, favorable or otherwise. Try these tactics, adapted from real life to the Twitterverse.

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Social media listening is the modern marketing practice of staying constantly attuned to your customers, fans, and followers; leveraging their free insights into your brand or business; and engaging in dialogues.

Twitter is a rich resource for such monitoring—”listening” in current parlance—with millions of conversations proliferating daily across the network about a wide range of companies and brands. A great place to start, if you’re interested in fine-tuning your listening, is with Mention.net, a free (up to a point) service that’s like Google Alerts on steroids.

That’s just the beginning. For 10 solid tips on how to be a better listener on Twitter, keep reading.

Eric Jacobson, who blogs about leadership and management, recently wrote a post expounding 10 tips on how to be a better listener in order to improve your leadership skills. I’d like to adapt those 10 great tips into rules of thumb for improving your online listening skills, on Twitter specifically.

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