10 ways to create must-read content

Want to write compelling content that attracts and engages readers? Read on.

Ragan Insider Content

While it’s easy to say that you should write compelling content, the problem is how to actually develop great content on a consistent basis that stands out in the sea of information available on social media, tablets, smartphones, computers and other devices, new and old.

Here are 10 steps to help you produce strong content that reaches out and engages readers. (You may want to read “5 writing principles your third-grade teacher botched for some more tips.)

1. Know your audience. Look beyond the basics of your audience’s demographics, psychographics and past behaviors to understand what they’re seeking from your content. Marketing personas, a composite of reader attributes, enable writers to visualize the person for whom they’re writing. If you’re writing for an established online outlet such as a blog or a website, past content performance can serve as an interest indicator. Alternatively, use comments and social media actions for insights. Lastly, ask readers what they want.

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